Like any new technology, there's a punch list of setup steps. Not only will we tackle the basics like website integration and brand alignment, but also we'll provide automation strategies to set your team up for ongoing success.
Critical Data Fields & List Imports
We'll figure out any custom data fields required to align your existing data & lists. And we'll import existing clients based on the segments you need.
Lead Qualification & Sales Handoffs
We'll partner with your sales leader to translate your current sales process into an automated one — defining lead statuses, hand raise moments and what an "at bat" means for your team.
We'll knockout the HubSpot 'must dos,' ensure your templates are on brand, verify users and appropriate permissions, and more.
Email Marketing Best Practices
From your email sending domain to the look and feel of your outgoing emails, we'll ensure your CAN-SPAM compliant (or GDPR) and ready to roll.
We generally structure our engagements like this:
SELECT & SETUP
We'll leverage our partnership with HubSpot to get you the best price, and knock out platform setup.
PLANNING & CAMPAIGNS
After learning details of your business, we'll program key campaigns to jumpstart growth.
ONGOING STRATEGY To accelerate results, we can augment your team on a month-to-month bases, as needed.
"It truly felt like they were part of our extended team. Extremely knowledgeable and crucial to our implementation of HubSpot."
Danielle Stevens | Dir, Business Systems, Booksource
Meet the Team
Each one of the women below is a successful marketer and business owner. Put together and they are a powerhouse for marketing and sales strategy across various industries and business models. They teamed up 2019 when they identified a gap in the market for small- and medium-size companies to leverage the power of automation technology.
Meet your Full Circle Lead team below!
Chief Strategist Heather Bartel Consulting
Heather is a big-picture thinker with 17+ years in various marketing and communications roles and a depth and breadth of digital marketing experience. Her unique ability to connect dots and see opportunities in new ways offers her clients a strategic thought partner who not only offers fresh ideas but also knows how to put all the pieces together to inspire action.
Becky Skubish, MA has been working professionally for over 20 years in advertising, marketing, and sales operations. Specializing in strategic planning, marketing automation, ecommerce, and digital marketing, Becky is focused on driving profitable revenue growth and lead generation through integrated programs across both digital and offline marketing channels.
After a decade of running sales and marketing operations in, Amy pioneered a strategy to effectively use automation to enable reps and maximize the conversion of the funnel. A utility player in all her start-ups, she fell in love with mastering lead-to-pipeline generation and launched AK Operations in 2018.